So ... how to safeguard your brand online presence
In a lot of ways, the Internet is still like the wild west, and it’s hard to believe the world wide web we use today is only around 17 years old. Things change quickly, especially when technology is involved. Surprisingly though, while we “Google” things like how to bake the perfect cookie and how late that local store is open until, we often forget to check on our own brands.
You as an individual are a brand, and your company is its own unique brand too. Both need to be monitored for accuracy and for potentially damaging material that could exist with or without you knowing. If you’re not actively monitoring your search results, it’s like someone is talking behind your back. Luckily, like a good friend, Google can tell you what’s going on if you’re willing to listen.
Not surprisingly, those who do find potentially embarrassing or damaging information, monitor their results more frequently than those who don’t bother to check. Discovering information too late, however, could have a long-lasting impact on your character, business sales and much more.
What if you Google yourself and you don’t find anything? Well, according to ReptuationManagement.com, “having no web presence can raise suspicions and potentially be just as damaging as negative content.” You’ll want to build up properties that accurately promote and help your presence and reputation online. Local directories, social media profiles, and partnership pages are just a few of the ways you can accomplish that.
Providing a good user experience within the web properties you own and manage is critical. An outdated website with poor navigation, for example, can lead to people questioning the authenticity and professionalism of you or your company. Your information on the web may be accurate and not be hurting your online reputation, but your website and social media profiles could be.