When talking about image SEO, most website owners are suggested to focus on sourcing attractive and relevant content only. But let me tell you something: There's more to image SEO than pretty pictures - a lot more!
The problem is that image optimization is one of the most overlooked areas of website SEO. In fact, if you dig a little deeper, you will come across many web pages with irrelevant file names, heavy file size, delayed loading speed, and even elements that don't display properly on the user's selected device.
With proper optimization, you can avoid the problems mentioned above and even attract substantial traffic to your website. How? Let's find out in the guide below!
1. Choose Fitting Photographs
We all know that pictures are an integral part of digital marketing. They give context to your content and allow the audience to better understand your write-ups. People retain visuals better than text and remember 65% of the information conveyed through images, even after three days.
It's always better to use original pictures or those that have been specially shot for your marketing protocol. However, if time and budget constraints are an issue, you can always go for photos from reputable free stock photo sites. Within these sites, you will find millions of high-quality pictures in almost every category.