Since I've missed my self-imposed goal of one blog post a week I thought this was a suitable subject for this week's post.
I've done a fair amount of reading and research in an attempt to find an argument that will allow me to let myself off the hook and post a bit less frequently. I can't find one!
"If your updates are more than a week apart, it's about as effective as not blogging at all." According to Megan Totka writing for Small Business Trends. Admittedly, this article is now a couple of years old but it still holds true (a great example of evergreen content which I'll write about another time) and there is ever increasing evidence that blogging is good for driving traffic to your small business website.
- It's a good way to add fresh content to your website for search engine optimisation
- It also allows you to demonstrate your knowledge of your sector in a more informal way
- It provides a very easy forum for you to share current news with your customers
- It also improves engagement with your audience who will come expect your regular blog posts
The final point is crucial as the frequency with which you post is as important in gaining credibility and nurturing a relationship with your readers as the actual content itself.
Some will advocate quality over quantity and a great post of a good length, supported by accurate statistics and thorough research posted less frequently, say once a month, is better than just throwing a post on your blog for the sake of getting something up there, which is possibly what I'm doing now!