Maximizing Website Uptime During Breaks


Running an online business can be a very complicated process. The key to having success when selling services or products online is having a fast and reliable website. The modern consumer has a very short attention span, which is why you need to make sure your website loads fast.

Over 75 percent of online consumers claim they will avoid buying from a website again if it does not perform up to their standards. Instead of letting a slow website cost lead to you missing out on potential sales, you need to find a way to increase the reliability of your domain.

While most online business owners have no problem keeping their website functional when they can continuously monitor it, they don’t have a strategy to deal with issues when they are on a break. Read below to find out about some of the things that can be done to make a website fast and reliable even when you are on a break.

Optimizing the Site With Cloud-Based Infrastructure

When developing a new website, most business owners choose to use a .net framework. With this framework, you will be able to develop and deploy your website in a hurry. Learning about the various components of a .NET architecture will help you see where improvements can be made to the overall infrastructure of a website.  

When spikes in website traffic occur, you have to find a way to keep your site up and running efficiently. One of the best ways to do this is by using additional cloud-based infrastructure components. Instead of storing important information on physical servers, you can use the cloud. By doing this, you can reduce the chance that your servers will crash due to maintenance during your absence.

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Don't Crash the Party: How to Ensure Your Website Stability?


Did you realize that it takes internet users less than half a second to determine whether or not they like a particular website? One of the biggest mistakes most business owners make when it comes to building a website is failing to take the time to make it reliable.

If a website takes too long to load or is consistently crashing, it will be difficult to garner quality sales leads. Rather than rushing through the website development process, you need to take your time. By ironing out every detail of your web design, you can rest assured that your site will function properly.

Read below to find out more about how to keep your website stable and reliable.

Be Mindful of Coding Errors

One of the most common causes of website crashes is coding errors. Even the slightest error in a line of code can lead to high levels of instability. Some business owners think they can handle this complex job alone, but this is usually a recipe for disaster.

Working with an experienced programmer is the only way to ensure all code written is both functional and bug-free. Once the website has been constructed, using programs like PagerDuty - Papertrail log management is essential. With this program, you can find out about any errors on your website and address them before they cause crashes to occur.

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Still time to get legal and avoid high non-compliance fines


You may be aware that the General Data Protection Regulations (GDPR) became effective on 25th May, but you still have a grace period to ensure your website is completely compliant.

For websites, the most fundamental area the new GDPR affects is your privacy policy. You need to have one, and it needs to be updated to be legal - in line with the GDPR.

Although the privacy policy is thought of as a legal necessity, it doesn’t necessarily get the attention it deserves. Ensuring you have a comprehensive privacy policy, especially complying with the new rules under the GDPR, helps ensure your business is well regarded, as well as being strictly legal. It demonstrates care for your customers, and that is always good business sense.

We know getting it right can be a daunting task which leaves you reaching for your lawyers’ phone number. There is no need to panic though, as we have the perfect solution for you.

Free Privacy Policies Covering the GDPR

You don’t need to spend a fortune using a solicitor to draw up a new privacy policy. You can make use of our connection with the legal templates experts at Legalo to benefit from FREE customisable templates, including privacy policies, cookies policies, terms of use and more to ensure that your business is compliant with the GDPR.

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How to: Make your own online small business a success


Running a small business is hard enough nowadays without the added element of maintaining an online business. While there are a lot of advantages to running an online business, it’s becoming more challenging as more businesses go digital. It’s important now more than ever to have a strong strategy for standing out as a small business online. With big names like Amazon taking over the online space, you need to know how to use your smaller size to your advantage. Keep reading for tips and tricks for online small business success.

Why Take Your Business Online?

The first thing to understand is why it’s valuable to take your business online. As a small business, you save a lot of money in added resources by going digital. Not only do you not need a full-time staff to perform daily tasks, but you don’t have to worry about reaching people outside of your geographic area. Online businesses don’t have business hours or holidays off.

It’s also important to note that more shoppers are spending money online than ever before. In just a few years, e-commerce and online business have skyrocketed! According to TechCrunch, 79% of Americans shop online! This boom was sparked by convenience and cost, and that’s why so many businesses are jumping onto the online business bandwagon.

Customer Experience

As a small business, you can afford to spend more time on the customer experience. While bigger companies might not value each individual customer, small businesses have the opportunity to really dive deep into every interaction. This is what helps small businesses have an edge over big companies. When shoppers go online for purchases, they still expect a great customer experience. Since you’re unable to interact with customers in person, you need to make up for this with an easy, enjoyable shopping experience.

Much of the shopping experience relies on the checkout process. When shopping online, customers don’t like to jump through hoops just to hit that final submit order button. According to the web design blog Lilo, having the right merchant account can make a huge difference in this process on both the buyer and seller ends. Choosing the right platform and merchant account can ensure a speedy checkout process so you don’t have as many abandoned carts. A report from shows that customer experience will beat out all other platforms by 2020! Get a head start on this trend by investing in customer experience now!

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The secret to brand relevance: Disruptive innovation


The word “disruptive” is used a lot when it comes to marketing, but it’s a major key to brand relevance and gaining notice. Think about your favorite brands. Things like Apple and Nike seem normal now, but remember when they were first introduced just how innovative they were. That’s why disruptive innovation is such a powerful tool for making a mark in the industry. Here are some tips for being disruptive with your innovations.

Don’t be afraid to take risks.

The thing that holds so many businesses back from disruptive innovation. There’s such thing as a smart risk, and it comes from knowing the market and knowing your product or service. Commit your business to working with a creative team and promoting innovative ideas. Remember that no good ideas start out as perfect, and it’s okay to gamble a little when it comes to risk.

Be available for questions.

One of the biggest reasons visitors will turn away from a website is because they aren’t able to get their questions answered quickly. Offering easy contact solutions and live chat can go a long way in making customers feel heard. Learn more about the best live chat software solutions here to find out the best option for your business.

Focus on one thing and do it well.

If you’re too busy trying to be the best at everything, you’ll be the best at nothing. Look at the largest brands you know. Starbucks is great because it’s known for serving the best cup of coffee. Spotify is great because it’s known to offer the best music selection on the go. These brands focus on what they’re good at and that’s all. Starbucks isn’t trying to break into the tech world because that just wouldn’t make sense. Focus on one success at a time.

Remember to listen to your customers.

Feedback is an important step in creating long-lasting innovative disruption. If you’ve ever noticed a brand step quickly into the consumer spotlight and just as quickly fade from notice, it’s probably from failing to listen to consumers. When promoting a new product or brand, customer communication is key. There will likely be a lot of feedback about new brands immediately, and it is worthwhile to listen to this feedback and adjust the brand as needed. Brands that are willing to adjust to fit their perfect market and that listen to consumer concerns are the brands that stick around for a long time.

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