The Importance of Fold in Web Design

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For those who have been working in the field of web design for some time now, you have probably encountered the phrase “above the fold” more times than you care to remember. If you’re writing content for websites and blogs, you have likely received instructions to put specific keywords above the fold many times as well.

It’s easy to think that “above the fold” is a new thing considering that it seems to be an integral part of what web designers and content writers do. Some even use the concept to improve your SEO through web design. The funny thing is, the concept of “above the fold” has been around for decades.

“Above the fold” came from print

If you take a closer look at any of the newsstands you pass by on your way to work, you will notice that the newspapers on display are folded a certain way, with only the upper half bearing the headline and a big photograph visible. That upper half is what is known as “above the fold,” and the headline and the photo there are meant to attract the attention of people, then pique their interest to make them buy the newspaper.

Eventually, the concept made the jump to websites, and putting the most important and attention-grabbing things above the fold has been a common practice among web designers since.

The “fold“ on a web page

Unlike newspapers, a web page doesn’t have a physical “fold.” The closest thing a web page has to a fold is the scroll bar. The part of the page that visitors immediately see as soon as they get there is what’s considered above the fold. The moment they scroll down, they’ll be going below the fold.

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7 Valuable Web Design Lessons You Need to Know

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Web design has indeed come a long way. From producing text-only websites at the beginning of the World Wide Web in the early 90s, web design has undergone (and is still undergoing) an evolution where just about everything—from jaw-dropping graphics to live video—can be incorporated into a website with ease.

Today, the world of web design solutions is more exciting and vibrant than ever, and it’s only bound to get more demanding and competitive as more and more people join the industry.

Over the years, web designers have found themselves in all sorts of situations—creative and otherwise—that have provided them valuable lessons that they now use as a guide as they continue to traverse the career path they have chosen for themselves. Here are seven valuable web design lessons that veteran and newbie web designers alike might find useful.

1. Be adaptive.

As mentioned above, web design is constantly evolving, and web designers must be capable of adapting to those changes if they want to survive in the industry.

One example of a significant change that web designers have no choice but to adapt to is the rise of mobile technology. Before the advent of smartphones and tablets, web designers only had to worry about designing for desktop. Now, with mobile users outnumbering desktop users, web designers are compelled to create mobile versions of existing websites or at least make them responsive.

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