When it comes to figuring out what type of content to have on your website, one of the most important aspects of engaging your audience is to use professional-looking imagery throughout your site. And when we talk about imagery, it’s important to remember, that imagery doesn’t necessarily have to mean photos. Imagery could also mean digital graphics or content, which might be easier or more relevant for some of you to create rather than photos.
Here is why you should focus on creating the best quality imagery for your website:
- Readers are smart enough nowadays to know if you’re using stock photography or stock graphics, which can often come across as inauthentic or impersonal
- Readers expect high-quality photos and graphics
- If you don’t have custom photography/imagery on your website, you lose credibility right away
One problem many people face when they’re first starting a website is not having a large budget to work with, especially when it comes to making the website look professional. Most people who start a website are probably not professionally trained photographers or graphic designers, and hiring those that are can be expensive, especially when you don’t know exactly what you’re looking for.
But what’s nice about technology these days is that there is a huge selection of cheap cameras and tools that will allow essentially anyone to create beautiful imagery quickly and easily.
If you’re wondering how to create beautiful, professional-looking imagery for your website without having to spend a lot of money, then look no further, because below are my top 10 favorite tips for creating the best looking professional imagery for your website, even if you have no photography or graphic design experience.