How to fix on whether you need to custom develop your website or leverage a site builder


Websites have become the digital identities for every business and the web development landscape has evolved significantly in the past few years. Entrepreneurs either redesign their existing web presence or create a new website at regular intervals in order to keepup with the latest market trends and fulfill changing customer requirements.

The emergence of advanced tech tools has given birth to website builders which has made it possible for non-techie business owners to create and design intuitive web pages without even writing one line of code. These digital platforms provide businesses with an easy way to  maintain an online presence. 

But have you ever thought whether these DIY site builders have curbed the need to hire an experienced online marketing company?Or is it the other way around? Has the availability of multiple options made it even more challenging for entrepreneurs to choose between custom web development and website builders?

Let's explore these two approaches in detail and identify the differences so that you can make a well-informed decision for your next web development project. 

What is a website builder and how is it different from custom web development?How to define each of these two platforms

Site builders are online tools that allow non-technical users to create a website without doing any web designing or coding. They comprise pre-built templates and visual page editors which you can use to edit all the elements of your website. 

Squarespace, GoDaddy, Wix, and Weebly are a few of the most popular site builders and all have an intuitive drag-and-drop interface. Web development becomes seamless for users who have no prior experience of working with HTML, CSS or any other programming languages.

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