How to use Facebook and Instagram to your small business advantage

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In a bid to grow your business, you may find yourself adopting various approaches to when it comes to spreading the word. The small business marketing world is ever more digital and with the continual expansion of social media usage, small businesses need to rapidly adjust to how Facebook and Instagram work in order to take advantage of the potential reach.

Below are a few steps you can take to to capitalise on what Facebook and Instagram can bring to your business when it comes to online promotion. 

Create a Facebook business page

Create a business profile for your small business and start posting content that is relevant to your business, products, and services. Remember it's not all about self promotion. So share content that is helpful to your audience, not just selling your goods and services.  Also remember to post consistently. As you start to post and check your analytics you will establish the best time of day etc for the audience you are hoping to engage with, you may even find your audience start to expect posts from you on a certain day or time. A contact of mine regularly posted on a theme each Friday and when she missed one week for holiday (don't forget to schedule) she had messages asking if she was OK. 

Don't foget to let your network know about your new business page. Try to garner support and ask them to 'Like', 'Follow' and 'Share' on your behalf.

Less is more so don't be tempted to compromise on quality just to get something posted. If you're time poor, don't over commit yourself to a punishing social media schedule. Little and often.

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