From remote shopping to virtual tours, a number of companies began to shift their activities online in the past year to attract customers and increase their sales. E-commerce also experienced a huge rise during 2020 with online sales making up 21.3 percent of the annual retail revenue.
Despite the high number of businesses working online, there are still some that do not sell their products or services through a digital platform. This brings us to the big question. If you don’t have a business that conducts transactions online, do you still need a website or a web presence? Well, simply put, the answer is yes.
In this day and age, it is almost critical for all types of business to have a well-designed web page. Even if you are not operating online, you still need a website to gain an edge in the industry and over your competitors. Here are some ways it can help you get ahead and grow your business.
Strengthens the Brand Identity
If you think about, the website is one of the first things that most people search for when looking for products or services. With an easy to navigate, attractive and informative web page, you can instantly make a positive and lasting impression on the viewer. While, you may not be selling anything on your page, visitors might still remember the brand name and recall the details later on.
Your website is an important part of your brand identity and a well-designed one can help strengthen it. One of the most important part of that identity is a logo design. While it is easy to find graphic designers to design your company logo nowadays it is how you make use of it which really matters. By incorporating the logo design of the business, a relevant color scheme, imagery and font styles, you can tell people about your industry, work and values you stand for.