Why you should outsource your web development


You started your business because you are good at something that can be sold to others and give you money in return. It can be selling a physical product or giving consulting services.

But imagine that to run your business; you have to shift your focus from your core competence to something else.

If you have tried to build and maintain your business website, you probably know what we are talking about – website design and ongoing maintenance.

No matter the size, your business must have a responsive website in today’s world. But creating and maintaining a website can be a little bothersome.

This is why most businesses outsource their website design. Some even get it done in-house. But that again becomes troublesome as you must hire a person for the job. That means – a lot more work and a higher cost of hiring.

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Here’s How to Find a Powerful Domain Name That Will Boost Your Online Identity


As an entrepreneur you will need to have a detailed marketing plan that addresses charts your business's future progress and development.

By 2023 28% of all business activity is expected to be conducted online so purchasing a premium domain name is something that will really give your online business a head start. 

A premium domain name is short, unique, memorable, and can easily win the trust and confidence of your customers. But one pressing question we often hear is, "how do you get one?" .

Three Brilliant Techniques for Finding a Great Premium Domain Name

Before selecting a premium domain name for your business, be sure it satisfies these three crucial requirements.

1 Must Be Easy to Brand

You cannot afford to ignore brandability when searching for your domain name. Simple-to-brand domain names are creative, memorable, easily stand out from the crowd, and will reflect the spirit of your business.

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5 Quick Tips to Make a Website More Scannable

How-to-make-your-website-more-scannable How to Make a Website More Scannable

There is more content in our digital world than we can ever consume. It is becoming harder and harder for businesses, especially new ones, to attract the attention of their target audience and keep them engaged on their website long enough to fulfill a desirable action.

Nowadays, people want to find the desired information fast, without having to read every single word on your website. This is where website scannability comes in place.

What is a scannable website? A scannable website is a website that delivers the expected information almost instantaneously. Having a scannable website is very useful for both User Experience (UI) and decreasing your bounce rate.

This all sounds great, but how do you make your website more scannable? We have created a list of eight useful tips that will help you better understand what you need to do to make your website more scannable.

1. Apply a visual hierarchy

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Image SEO: 6 Optimization Tips

image-seo-tips Image SEO Tips

When talking about image SEO, most website owners are suggested to focus on sourcing attractive and relevant content only. But let me tell you something: There's more to image SEO than pretty pictures - a lot more!

The problem is that image optimization is one of the most overlooked areas of website SEO. In fact, if you dig a little deeper, you will come across many web pages with irrelevant file names, heavy file size, delayed loading speed, and even elements that don't display properly on the user's selected device.

With proper optimization, you can avoid the problems mentioned above and even attract substantial traffic to your website. How? Let's find out in the guide below!

1.  Choose Fitting Photographs

We all know that pictures are an integral part of digital marketing. They give context to your content and allow the audience to better understand your write-ups. People retain visuals better than text and remember 65% of the information conveyed through images, even after three days.

It's always better to use original pictures or those that have been specially shot for your marketing protocol. However, if time and budget constraints are an issue, you can always go for photos from reputable free stock photo sites. Within these sites, you will find millions of high-quality pictures in almost every category.

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When ‘unlimited’ web hosting has limits and what to look for instead


One of the first steps to building a website is finding a good, cheap web host. But there are hundreds of web hosting providers all competing for attention and, in this hyper-competitive world, many things are not what they seem. One of them is ‘unlimited web hosting’.

Let’s mock up a little scenario. Imagine you’ve never before hosted a website and I presented you with the following pricing plans, which would you choose?

Example 1: 10GB storage, 1GB bandwidth, 5 email accounts, 10 MySQL databases (£1.99 per month)

Example 2: Unlimited storage, unmetered bandwidth, unlimited email accounts, unlimited MySQL databases (£3.99 per month)

I’m betting you’d weigh up the cost difference and pay the extra £2 per month for unlimited hosting. Am I right?

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Finding the Right Tech Workers to Help Your Small Business


There is no one path to attracting more traffic to your business' website. Every day we hear of more acronyms and receive pitches for a service that supposedly provides some magic way to generate more traffic and increase our search engine ranking. With all the noise, it isn't easy to pick a place to start and decide whether to do it yourself or hire outside help to fulfill your business' marketing and web design needs.

As a business owner, you know your time's value and want to ensure that your investments yield results. Hiring the right people can be a cumbersome experience. Choosing to do it yourself, hire a freelancer, or employ a service is a taxing decision since each comes with its own advantages and pitfalls.

You can't possibly implement all of the best practices for optimizing your Internet presence, but small tweaks in specific areas can significantly increase your business's success.

Web Designers Are Worth the Investment

Humans don't need long to decide if something isn't worth their time. Most people click the back button when they see an outdated website or can't navigate to the pages they want. Simply put, poorly designed sites are bad for business. A slow page with too many pictures or sidebars that don't load correctly drive customers away. The proper research and design of a website go a long way to providing value to the customers reducing the barriers to making a purchase.

Hire Tech Workers From Bootcamps

Coding bootcamps are churning out capable web designers, software engineers, and digital marketers to fill the economy's tech needs. The growth of tech jobs is ballooning as businesses large and small realize the importance of the right brand presence on the Internet. At coding bootcamps, students work on real-life scenarios and work exclusively on work related to their study area. The best online coding bootcamps are allowing students worldwide to learn the skills your business needs to take it to the next level.

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5 Tips For Writing A High-Converting Contact Page


I’ve got to nail that contact page”...

… probably not your first thought when creating your new website. But without a clear contact page, you’re going to fall at the final hurdle. You’ve done all the work of showing up in the SERPs (search engine results pages), grabbing people’s attention on social media and getting them through your landing page amped to convert.

But now they’re faced with an uninformative, uninspiring page with a form that would make the most dedicated beaurocrat cry. So, what do they do? The sad truth is, they’ll probably give up and leave – and that’s bad news for you.

Instead of creating a contact page as a half-baked afterthought, give it the attention it deserves right from the start with these 5 tips. 

1) Think about site navigation

Don’t squirrel your contact page away. Think about how and when people might get there and then make that step obvious.

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10 Tips for Getting Beautiful and Professional Looking Imagery on Your Website


When it comes to figuring out what type of content to have on your website, one of the most important aspects of engaging your audience is to use professional-looking imagery throughout your site. And when we talk about imagery, it’s important to remember, that imagery doesn’t necessarily have to mean photos. Imagery could also mean digital graphics or content, which might be easier or more relevant for some of you to create rather than photos.

Here is why you should focus on creating the best quality imagery for your website:

  • Readers are smart enough nowadays to know if you’re using stock photography or stock graphics, which can often come across as inauthentic or impersonal
  • Readers expect high-quality photos and graphics
  • If you don’t have custom photography/imagery on your website, you lose credibility right away

One problem many people face when they’re first starting a website is not having a large budget to work with, especially when it comes to making the website look professional. Most people who start a website are probably not professionally trained photographers or graphic designers, and hiring those that are can be expensive, especially when you don’t know exactly what you’re looking for. 

But what’s nice about technology these days is that there is a huge selection of cheap cameras and tools that will allow essentially anyone to create beautiful imagery  quickly and easily.

If you’re wondering how to create beautiful, professional-looking imagery for your website without having to spend a lot of money, then look no further, because below are my top 10 favorite tips for creating the best looking professional imagery for your website, even if you have no photography or graphic design experience.

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Signs Your Web Design Is Not Helping Your Business at All


Like any entrepreneur who understands the power of the Internet, you created a website for your business, in the hopes that having an online presence will help it grow.

The thing with having a website, however, is that it can also go the opposite direction and hurt your business instead. Far too many entrepreneurs trying to bolster their digital marketing efforts through a website have learned this the hard way.

Whether a website helps your business or not will depend on a number of factors, its web design among them.

Contrary to what many people think, web design isn’t just about making a website look pretty. Sure, a gorgeously-designed website will catch the attention of people, but that is no guarantee that they will give you their business. In fact, users still steer clear of even the most attractive websites for one reason or another, which is not going to help your business at all.

Let’s take a look at some of the signs your web design is not helping your business in any way.

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Web Design Tips To Improve Customer Experience


We live in a world where the expectations of customers have become higher than ever before. Everyone wants the best deals, the fastest service, and unmatched convenience when doing their shopping for products and services, online and otherwise.

Some people might say that customers today are quite spoiled, but they have every right to be. After all, the competition for the attention of customers is intensifying across all industries. That puts customers in a position where they can demand first-rate customer service at every turn in exchange for their patronage.

There’s also that little thing about customers being always right, which no amount of advanced technology or passage of time will ever change.

For entrepreneurs plying their wares online, the least they can do for people checking out their website is to provide them the best possible customer experience. Considering how empowered customers are today, keeping them happy as they’re contemplating giving you their business is exactly what you need to do not only to drive revenue to your company but also inspire loyalty to your brand.

Web design plays a vital role in providing customers an experience that will make them purchase what you have to offer not only once but over and over again. Great if your web design already has it covered, but if your website, as it stands today, currently provides little in the way of excellent customer experience, here are some tweaks you can do to rectify the situation.

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Web design trends that will make waves in 2020


Waves in 2020

Web design trends, like all types of trends, come and go. Remember the time when the use of stock photos was all the rage? That trend has since bitten the dust with more web designers opting for original photography.

Some of the latest web design trends of the past few years, however, have managed to stick around. Websites with more whitespace, for example, still abound. The same goes for chatbots, which we expect to become even more widespread in 2020.

Speaking of 2020, here are some of the web design trends that will surely make a splash. Whether or not they remain popular in the coming years or fade away remains to be seen.

Micro animation

It’s cute how some websites, like the ones that sell clothing, have micro animations that help prospective customers see how they would look like wearing a specific item on sale. Then again, that’s what micro animations really are for: to help users interact with the products any given website is selling. Considering how they lend customers a hand, it is very likely that micro animations will become more prominent in 2020 and stay big for some time.

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10 Web Design Tips to Drive Sales


Ranking high in the search engine results pages is a clear indication that your optimization efforts are working. The same goes for an uptick in traffic to your website. And if you see robust sales, then you can say without any reservation that your online business is on the right track to success.

However, not all webmasters with high SERP rankings and considerable traffic are enjoying substantial sales. Some may not even be selling anything off at all.

While great rankings and traffic are primary ingredients for a successful business online, having both is not a guarantee of one. If you have both, but sales are weak to non-existent, perhaps you might want to look at other possible reasons, like your web design practices.

Some people may not realize it, but web design plays a role in achieving conversions. SEO might get people to see and click the link to your website in the SERPs, but once they’re there, it’s your web design that will be crucial to getting visitors to stay and, hopefully, give you the conversions you need.

Conversely, a website’s design can also drive people away, especially when it doesn’t give visitors the best user experience.

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Tips for giving your web design a more professional look


If you’re putting up a website for your personal gratification, then you can be as whimsical about its design as you want. It’s an entirely different story if it’s for business.

With a business website, you’re dealing with customers, potential clients, and suppliers, among other people.  Your website design has to be completely professional in every aspect. After all, your website is the face of your business online. You would want the people you do (and want to do) business with to see your website with its best foot forward.

Here are some tips that would give your web design a more professional look.

Keep things simple.

Sure, a visually stunning website is going to draw in people. Some web designers, however, tend to go over the top and run wild with the use of colors, borders, and drop shadows, among other things. More often than not, the result is a cramped and cluttered website that gives visitors a visual overload.

These days, people typically prefer simplicity in web design. Instead of overwhelming flashy elements, try to retain a lot of whitespace. Doing so gives your content and the rest of your website’s design elements plenty of breathing room. It would make your site easier on the eyes as well.

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10 Free Web Design Tools You Have To Try


The tools that web designers use today are simply amazing. With the tools that they pay top dollar for, professional web designers never fail to come up with websites that are as highly functional as they are visually stunning. Indeed, the top web design tools in the world today are worth every penny as far as highly skilled and experienced web designers are concerned.

Impressive as these high-end web design tools are, it’s a fact that there are still tons of free ones available out there that are just waiting to be used. While it’s true that they don’t hold a candle to the paid ones in terms of features and capabilities, these free web design tools can still be useful, particularly to people who are still starting to learn the basics of website design as well as those who don’t plan to make a career of it but want to be able to build one.

Good for you if you’re one of the countless web designers who have all the topnotch web design tools at their disposal. But if you’re new to web design or only doing it as a hobby, you sure can use some of the many free web design tools that you can find online today. Here are some of them.

1. Google Web Designer

Not a coder? No problem! There exists a tool called Google Web Designer, and just like most of the tools from Google, it’s definitely free. If you’re planning to build HTML5 creative websites, then you have to try Google Web Designer, a professional-grade HTML5 authoring tool.

Featuring a clear and interactive interface, Google Web Designer makes creating animations easier. You can also do quick prototyping on it.

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7 Principles of Design and How to Apply Them to Your Website's Design


When it comes to hosting a website, the functionality should always be at the core of your decision-making process. After all, if your website doesn’t function properly, your website’s users will never be able to find the information they need or be able to complete their intended eCommerce transactions.

But in today’s digital environment, “function” means a whole lot more than how the skeleton of your website operates. As it turns out, more and more website administrators are growing to appreciate the role that proper principles of design can play in creating a fully-fledged website. From balance to contrast to unity and more, there are a wide variety of basic design principles that can and should implement into your website today.

In all, there are 7 principles of design that you should remain mindful of as your graphically and functionally layout your website. Derived from traditional art and graphic design domains, these 7 design principles hold the key to unlocking a user experience that is both functionally precise and optimally accessible to all users:

Principle #1 – Balance

The first of several website design principles that you should consider implementing is balance. In graphic design terms, “balance” refers to the practice of arranging visual element such that no one element overpowers or draws attention away from the other elements. There are several different types of balance (including symmetrical, radial, asymmetrical) each of which can be ascertained through an analysis of a completed composition.

(A symmetrically balance web page is shown here, which is divided down the middle)

Source: https://spyrestudios.com/wp-content/uploads/03-adham-dannaway-website-symmetrical-portfolio.jpg

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Things To Avoid When Choosing A Web Design Company


Are you thinking about creating a website for your business? If you are, then you’re on the right track. A website is still your top option for establishing your brand and a solid presence online. You don’t even have to worry if you have no web design skills whatsoever. With so many DIY templatised services out there, you can certainly create your own website from the ground up.

Still, hiring a web design company is the way to go if you want a website to look, feel, and function in the best possible way. After all, professional web designers do have the skills, experience, and an extensive knowledge of web design trends that might work best for the website you want to build.

Then again, you have to be careful when choosing a web design company. You would want to pick the right one, or you’ll find the entire process extremely stressful from beginning to end, and beyond. Here are some of the things you will want to avoid when shopping for a web design company.

Rates that are too low

We’re fortunate to live in a time where intense competition drives prices down. With so many web designers fighting for their piece of the market, it’s not uncommon for them to charge lower rates for their services to get a leg up on their competition. And if you have a limited budget for your project, intense competition for your business will indeed be your best friend.

However, you have to be on the lookout for web design companies that offer rates that appear to be too low. Chances are, that cheap price tag will only cover the most bare-bones web design they can make. And if you ask to add more features, they will likely charge you more. In the end, you’ll be shelling out more money than you initially intended.

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9 Ways Bad Localization Can Ruin The UX


A lot of businesses nowadays are turning to localization to improve their user experience and reach foreign audiences. After all, who wouldn't want to go global? But there is another side to this coin, namely bad localization and what it can lead to.

In order to be informed about all of the pitfalls of bad localization, read this article till the end and take note of what you can do in order to avoid these mistakes.

1. Using Unreliable Sources To Find Your Translator

The first mistake businesses make is going to the wrong places to look for their potential translator. Take Fiverr, for example. Not all the translators there possess the necessary knowledge and skills to provide you with an accurate translation. In fact, only the top translators may or may not be experts in the sphere.

The primary reason for business owners to head over to such places instead of opting for a professional writing service is money. They hope to save some bucks by hiring a translator that charges less. But in reality, they will only lose money when they will have to hire more and more translators to correct the past mistakes the customers are complaining about.

2. Not Taking Into Account The Peculiarities

Unfortunately, this is a problem that has its roots way back from the strategy planning stage. When you decide to go global, you must study the markets you want to expand to. And if you don't see the alarming differences between your current market and the ones you want to target, you are set for failure.

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The Importance of Fold in Web Design


For those who have been working in the field of web design for some time now, you have probably encountered the phrase “above the fold” more times than you care to remember. If you’re writing content for websites and blogs, you have likely received instructions to put specific keywords above the fold many times as well.

It’s easy to think that “above the fold” is a new thing considering that it seems to be an integral part of what web designers and content writers do. Some even use the concept to improve your SEO through web design. The funny thing is, the concept of “above the fold” has been around for decades.

“Above the fold” came from print

If you take a closer look at any of the newsstands you pass by on your way to work, you will notice that the newspapers on display are folded a certain way, with only the upper half bearing the headline and a big photograph visible. That upper half is what is known as “above the fold,” and the headline and the photo there are meant to attract the attention of people, then pique their interest to make them buy the newspaper.

Eventually, the concept made the jump to websites, and putting the most important and attention-grabbing things above the fold has been a common practice among web designers since.

The “fold“ on a web page

Unlike newspapers, a web page doesn’t have a physical “fold.” The closest thing a web page has to a fold is the scroll bar. The part of the page that visitors immediately see as soon as they get there is what’s considered above the fold. The moment they scroll down, they’ll be going below the fold.

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7 Valuable Web Design Lessons You Need to Know


Web design has indeed come a long way. From producing text-only websites at the beginning of the World Wide Web in the early 90s, web design has undergone (and is still undergoing) an evolution where just about everything—from jaw-dropping graphics to live video—can be incorporated into a website with ease.

Today, the world of web design solutions is more exciting and vibrant than ever, and it’s only bound to get more demanding and competitive as more and more people join the industry.

Over the years, web designers have found themselves in all sorts of situations—creative and otherwise—that have provided them valuable lessons that they now use as a guide as they continue to traverse the career path they have chosen for themselves. Here are seven valuable web design lessons that veteran and newbie web designers alike might find useful.

1. Be adaptive.

As mentioned above, web design is constantly evolving, and web designers must be capable of adapting to those changes if they want to survive in the industry.

One example of a significant change that web designers have no choice but to adapt to is the rise of mobile technology. Before the advent of smartphones and tablets, web designers only had to worry about designing for desktop. Now, with mobile users outnumbering desktop users, web designers are compelled to create mobile versions of existing websites or at least make them responsive.

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Website and UX Stats That Could Shape Your Website’s Success


Having a good website is a critical part of any business strategy these days, when people are most commonly using Google and other search engines to find the products and services that they need.

However, the definition of a ‘good website’ has so many different interpretations, so sometimes it is just easier to look at plain facts and plan around those. Facts such as the ones shown in this infographic 15 Website and UX Statistics of 2019 will help you to make some important decisions around your website improvements or serve as a reminder of why it is important to spend time on certain areas.

For example, 94% of people won’t trust an outdated website, so it is really important that you spend time to check that your website is up to date. If you have information that is incorrect on your website then people will doubt the capability of your business.

Another stat that might be useful for you to know is that 70% of small businesses miss call-to-actions. If that sounds like something that your website is guilty of, then isn’t it time that you changed that? Adding some powerful CTAs like newsletter sign up forms and other ways to get your visitors to contact your business can have a big impact on your website’s success.

Finally, it takes just 0.05 seconds to form a design opinion, so you really don’t get much time to impress people with your website. Therefore, getting across a strong first impression is definitely worth putting in the effort for. A well-designed, attractive website will certainly help to convince customers that your business is professional and can take care of them, either providing a top quality service or product.

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Web Design Unlimited

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Telephone 07954 434670
Email enquiries@webdesignunlimited.co.uk

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