I joined Twitter back in 2010 and then promptly did what a lot of people do. Had a quick look, felt completely overwhelmed and then didn’t look at it again for around 5 years. With only 140 characters to make my point and not really having any idea of what that point was I decided it wasn’t for me. What with hashtags and mentions, squeezing in a link and possibly an image it all seemed like hard work and many of the Tweets I was reading could have been written in a foreign language for the amount of sense it made to me.
“When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter.” – Gary Vaynerchuk
Fast forward to now, March 2018, and I would probably agree with the quote above. In 2015, when I started my own small business blog, I realised I was going to have to do something to get visitors to those painstakingly crafted posts and ultimately to my website.
So, I decided to up the activity on Twitter and can now see definite benefits to my business:
- In the last 12 months I have won two new projects as a direct result of Twitter.
- At just under a month in my most recent blog post has already received 2,000 visitors.
- Last but not least, I’ve forged some online relationships that have helped all aspects of my business beyond converting to new customers.
New customers as a direct result of Twitter
Back in 2015 when I realised I was going to have to take some action to get traffic to my blog and website, one of the first things I did was to start following other small local businesses. Many of them were as active as I had been. In other words, they’d created an account and Tweeted a handful of times followed by a sustained period of inactivity.