How Does a Website Help You Even If You Don’t do Business Online?
From remote shopping to virtual tours, a number of companies began to shift their activities online in the past year to attract customers and increase their sales. E-commerce also experienced a huge rise during 2020 with online sales making up 21.3 percent of the annual retail revenue.
Despite the high number of businesses working online, there are still some that do not sell their products or services through a digital platform. This brings us to the big question. If you don’t have a business that conducts transactions online, do you still need a website or a web presence? Well, simply put, the answer is yes.
In this day and age, it is almost critical for all types of business to have a well-designed web page. Even if you are not operating online, you still need a website to gain an edge in the industry and over your competitors. Here are some ways it can help you get ahead and grow your business.
Strengthens the Brand Identity
If you think about, the website is one of the first things that most people search for when looking for products or services. With an easy to navigate, attractive and informative web page, you can instantly make a positive and lasting impression on the viewer. While, you may not be selling anything on your page, visitors might still remember the brand name and recall the details later on.
Your website is an important part of your brand identity and a well-designed one can help strengthen it. One of the most important part of that identity is a logo design. While it is easy to find graphic designers to design your company logo nowadays it is how you make use of it which really matters. By incorporating the logo design of the business, a relevant color scheme, imagery and font styles, you can tell people about your industry, work and values you stand for.
Take the example of Coca-Cola here. Their website as you can see below highlights the brand identity design, red and white colors which are associated with it and promotes the company’s purpose or mission effectively. Similarly, you don’t just need a website if you sell anything, it can be used to connect with people across the world and spread awareness about your brand message.
Image Source: coca-colacompany.co
Increases Consumer Trust
According to a report, around 75 percent of consumers judge the credibility of a business from its website. Those companies that do not have web pages can lose out on consumers as people may find it difficult to trust them. In order to convince the audience of your authenticity, you need a website that provides them with a good user experience.
As a business owner, you should try and make sure that your web page has all the relevant information about it, high-quality and attractive images, and engaging content. This way, it can become easier for visitors to assess that your brand is credible and will come deliver on the promise.
With a web page, you might get more people interested in visiting your shop or store and looking to purchase your products or hire any services.
Effective Promotional Tool
If you think about it, your website can work as a highly effective promotional tool for your business and brand. It is accessible round the clock and by anyone across the world. So you can be promoting your goods to people everywhere and not just in or around one specific location. Since its going to be available at all times, you also don’t have to worry about missing out on opportunities to create awareness about your business.
Today, more and more people are looking for business or products and services on their smartphones. You can get their attention through your mobile-friendly website as well. This is one tool that can tell the audience about your business everything they might want to know even if you are not making sales through it.
Having a website requires minimal investment and can boost your visibility to a wider consumer base. It can give people an insight into your brand store, production process and what makes you unique in a highly competitive market
Keeps the Audience Updated
This is one of the most important ways that a website can help you. It keeps people updated on new developments, product launches or workplace practices and about sales or discount offers as well. So if you are introducing a clothing collection or a shoe line for example, you can announce it to your audience on your website.
Similarly, in case you have a great holiday sale for Valentines or Christmas, your audience can find out by going through the web page. It is the quickest way that you can keep consumers informed and up to date. This can also make it easier for you to encourage potential customers to check out the products or services, or take advantage of sales in the right time.
Ultimately, you can experience an increase in overall revenue and stay a step ahead of competitors that do not have a web presence.
Improve Customer Support
With a web page, you can be available to potential customers and visitors at any time. A responsive and optimized website can help you provide support to people quickly and answer their queries in real time. You can add a chatbot to it with the help of tools such as FreshChat or MobileMonkey, and offer technical assistance to consumers immediately.
It also makes it easier to send quotes or estimates about services or specific products that people might be searching for. A website can certainly help create a positive perception in the minds of your audience by convincing them of your reliability and efficiency.
At the end, even if you are not involved in selling anything, you can still attract customers through interaction and open communication through your web page.
These are some factors that may help convince you that a website is quite useful whether or not you do business online. In today’s age, there are billions of people actively searching for desired products or services on the web. Your website could be key to telling them about your business and brand, and bringing potential customers to your physical store or office.