How Ecommerce Businesses Can Address Online Shopping Privacy Concerns
If you own an online business, your top priority should be to protect your site from cyberthreats. As data breaches become more common and hackers find more inventive ways to infiltrate sites and sensitive customer data, you’ll want to make sure you’re doing everything in your power to keep your site secure.
According to a recent study, 56% of consumers claimed they are more concerned about data privacy than they were a year ago, and 67% of respondents in a different study said they feared they would fall victim to a data breach in the near future. Online shoppers don’t feel safe online, and it weakens their trust in ecommerce shopping platforms to keep their data safe. The fact is, it’s impossible to completely protect your site from cyberattacks, but there are still things you can do to make your customers feel safer.
For example, Google will deter shoppers from visiting sites that aren’t secured with HTTPS. Over time, shoppers learn to avoid these types of sites. By addressing these basic security issues, you can make shoppers feel more secure. To help you learn about some of the ways you can improve your site’s security, Wikibuy laid out 15 steps in the infographic below.