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Misconceptions Entrepreneurs have about SEO

SEO_Misconceptions Misconceptions Entrepreneurs have about SEO

Search engine optimization, commonly known as SEO, is vital for businesses aiming for success. It is an integral factor for any company that knows the value of building a strong online presence. However, some entrepreneurs are still not quite sure that they understand why they need SEO.

This is understandable since search engine optimization can be complicated; difficult to explain. Business owners aren't regularly exposed to keywords, link building, search engine ranking, and On Page SEO. These concepts are all unfamiliar to them and, as such, paves the way for misconceptions about SEO.

For search engine optimization to work, all misconceptions must be set aside - because they are all just myths. 

Common SEO Misconceptions

1. SEO is simple. Everybody can do it.

SEO is all about strategies and techniques that can be quite technical at times. It also involves keywords and link building, something that not everyone is familiar with. So, no, SEO is definitely not easy – and not everybody is capable of doing it confidently and properly.

2. SEO is a one-time thing. You can stop once your website achieves a high search engine ranking.

SEO is not a one-time thing. It is not something that you quit because you are already ahead of the competition. It’s all about strategies and techniques and it’s also a process that feeds on consistency.

Proper keyword strategy, optimizing pages, improving website structure, and posting new content should not be a one-time thing. If you stop because you’re already on top, your competitors will grab the opportunity to maximize their SEO and take the spot from you. Be as consistent as possible with your efforts.

SEO is a process that you should devote significant time to. It’s not a quick fix or overnight thing. Results won’t appear after 24 hours; it will take weeks, months or maybe even years depending on the level of competition.

3. SEO is impossible to learn and understand.

SEO may be complicated, but it is not impossible to learn. You won’t learn it in a day or two, but with a bit of time and effort you will soon understand the basics.

You can also hire SEO specialists willing to help you set your search engine optimization campaign in place.

4. SEO costs a lot.

No, SEO is not expensive. It is an investment. At first glance, it may seem costly and unnecessary, but it’s just like any other investment you make. You will reap the rewards along the way. Proper and consistent application of search engine optimization strategies and techniques can give you significant return on investment.

5. Content is completely unnecessary for successful SEO.

Crisp, clear, and creative photos make a website aesthetically pleasant. A good pitch can attract customers and investors. But if a website does not have well-written, relevant content, a big chunk of information may be missing, which your website visitors and potential customers won’t like. Websites are expected to provide high-quality content that provides details about the company or business’ products or services. Good content can help convert visitors into leads and regular customers.

6. SEO is not just for ranking in Google.

Google is not the only search engine that brings in thousands-to-millions of visitors to websites. Microsoft also has Bing. SEO strategies and techniques are focused on and applied to all search engines to increase a website’s ranking and strengthen a brand’s online presence. Businesses should make it a practice to check various search engines to get an idea of their site’s ranking.

7. SEO is applied to the entire website.

Some entrepreneurs believe that search engine optimization is applied as one to an entire website. However, this is far from the truth because SEO is individually utilized for every site page. Strategies and techniques are applied on each webpage, so their search engine ranking is boosted uniquely and individually. When all these pages and the boosting are combined, the result is collective, which means its website domain authority is significantly increased.

8. SEO is focused only on link building.

Link building is not the only thing that makes search engine optimization work. Yes, it is vital and relevant, but it’s just one of the strategies and techniques SEO specialists typically apply to clients’ websites. Aside from link building, businesses can also focus on creating well-written and high-quality content, on-page SEO strategies, and guest posts.

Search engine optimization is always evolving and improving, so the best approach would be to work with an SEO specialist who knows which strategies and techniques will work for your brand or business.

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Thursday, 11 August 2022

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