Blogging has become an integral part of most business marketing campaigns but many small business owners are still reluctant to embrace what is, time commitment aside, free marketing.

I hear lots of reasons why:

• I haven’t got time

• I don’t know what to write

• Our customers aren’t interested and no one would read it

• All valid reasons, but lets compare a blog post with traditional means of promoting your small business. You may decide its worth spending a bit of time researching what to write and getting your content out there.

  Local Advertising

  Many small businesses still use small adverts in local newspapers and community magazines.

  • How much time does it take to prepare those ads?
  • How much are the printing costs?
  • What happens after that publication has reached its lifespan of a month or maybe as little as a week?

  Compare that with a blog post.