Are you a reluctant small business blogger?

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Blogging has become an integral part of most business marketing campaigns but many small business owners are still reluctant to embrace what is, time commitment aside, free marketing.

I hear lots of reasons why:

  • I haven’t got time
  • I don’t know what to write
  • Our customers aren’t interested and no one would read it
  • All valid reasons, but lets compare a blog post with traditional means of promoting your small business. You may decide its worth spending a bit of time researching what to write and getting your content out there.

    Local Advertising

    Many small businesses still use small adverts in local newspapers and community magazines.

    • How much time does it take to prepare those ads?
    • How much are the printing costs?
    • What happens after that publication has reached its lifespan of a month or maybe as little as a week?

    Compare that with a blog post.

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