Blogging has become an integral part of most business marketing campaigns but many small business owners are still reluctant to embrace what is, time commitment aside, free marketing.

I hear lots of reasons why:

I haven’t got timeI don’t know what to writeOur customers aren’t interested and no one would read it

All valid reasons, but lets compare a blog post with traditional means of promoting your small business. You may decide its worth spending a bit of time researching what to write and getting your content out there.

Local Advertising

Many small businesses still use small adverts in local newspapers and community magazines.

How much time does it take to prepare those ads?How much are the printing costs?What happens after that publication has reached its lifespan of a month or maybe as little as a week?

Compare that with a blog post.