So you’ve written an attention-grabbing headline and you’ve caught the reader’s attention. Hooray! They’re reading your blog post. How do you ensure that your visitors read on past the introduction to the rest of your post?
This blog post will demonstrate some of the clear benefits to a well-crafted introduction and will outline what you really should be including. Has it worked so far?
What's the relevance of the beach picture? Well only that this time of the year I find it very inviting (tenuous link to an inviting introduction) ... in fact I like to go to the beach any time of the year.
But back to the blog post introduction
The objective of your introduction is to encourage the reader to continue. It should:
- Outline what you are going to be writing about.
- Offer a clear benefit to reading on.
- Make the reader feel comfortable that the content being shared is valuable and worth their time investment in reading it.
Think of your audience and try to address them personally.
If you’ve done your research you will know who your readers are. You will have clearly identified who you are trying to target you will be able to outline a clear benefit to them for reading on to the end of your post.