Recently I attended a digital marketing masterclass. I was lured in by the ‘masterclass’, which, as an aside, demonstrates very well the importance of a great headline for your online promotional activity.
Whilst the course was interesting, I spent most of the day learning about keyword research and on-page search engine optimisation which wasn’t quite what I had expected. The course was well received by other delegates, but I had been expecting something quite different. After all, as web design is what I do these are things that I am very familiar with and have been implementing on customer’s websites for quite some time.
My core business offering is to help small businesses and start-ups get online, primarily with a new website, so I had been hoping for some insight about the whole digital picture … how it all pulls together to market your small business in this digital age. I often support new customers with a whole host of other related services to help get them started with managing the online marketing of their small business. I’d hoped for tips on conversion tactics on landing pages, social media advice and content writing and the whole online branding process.
So, what is my point? Not, that obviously, I should have been a little more thorough before signing up and that I should have requested a course overview.
My point is, that it got me thinking about all these terms that we see used everywhere and ‘hashtagged’ all over Twitter. Not just digital marketing … think