If you're a small business providing services to a local market, then it's important that your website ranks well. I want to be found for 'web design high wycombe' so there are a few things that I've implemented on this website to achieve that end. Here are a few simple steps that you can take in an infographic with more detail below:
1) Domain Name
If at all possible, try and use your keywords and/or your main geographical area in your domain name. I've managed 'web design' although not 'High Wycombe'.
2) Contact Information
- The telephone area code must match the town or city where you want to be found and the number must be your permanent business number.
- Use a legitimate business address, which should also be in the town or city where you want to rank.
Both these two can present a challenge for a small local business which you may be running from home and quite likely using a mobile for most of your business contacts, but it is worth trying to arrange both if possible.
Also make sure you are consistent and use the same address and contact details everywhere you are listed online.
3) Title Tags
Create unique title tags for every page of your site and include your services, keywords and location.