5 Ways Social Media Is a Complete Marketing Solution for Your Business

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Marketing is a crucial tool for absolutely any business. How else would your potential customers find out about you, right?

Newer, more efficient marketing tools regularly replace traditional marketing methods. At some point in time, social media marketing was something that businesses would explore hesitantly. However, in this current scenario, social media marketing has turned out to become an essential marketing tool for businesses.

What was once a new concept has now become a norm.

Whether you have a new business that is just getting on its feet, or you already have a stable client base and are looking to make your reach even further, great!

What you need is a complete solution: Social media marketing.

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How to: Make your own online small business a success

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Running a small business is hard enough nowadays without the added element of maintaining an online business. While there are a lot of advantages to running an online business, it’s becoming more challenging as more businesses go digital. It’s important now more than ever to have a strong strategy for standing out as a small business online. With big names like Amazon taking over the online space, you need to know how to use your smaller size to your advantage. Keep reading for tips and tricks for online small business success.

Why Take Your Business Online?

The first thing to understand is why it’s valuable to take your business online. As a small business, you save a lot of money in added resources by going digital. Not only do you not need a full-time staff to perform daily tasks, but you don’t have to worry about reaching people outside of your geographic area. Online businesses don’t have business hours or holidays off.

It’s also important to note that more shoppers are spending money online than ever before. In just a few years, e-commerce and online business have skyrocketed! According to TechCrunch, 79% of Americans shop online! This boom was sparked by convenience and cost, and that’s why so many businesses are jumping onto the online business bandwagon.

Customer Experience

As a small business, you can afford to spend more time on the customer experience. While bigger companies might not value each individual customer, small businesses have the opportunity to really dive deep into every interaction. This is what helps small businesses have an edge over big companies. When shoppers go online for purchases, they still expect a great customer experience. Since you’re unable to interact with customers in person, you need to make up for this with an easy, enjoyable shopping experience.

Much of the shopping experience relies on the checkout process. When shopping online, customers don’t like to jump through hoops just to hit that final submit order button. According to the web design blog Lilo, having the right merchant account can make a huge difference in this process on both the buyer and seller ends. Choosing the right platform and merchant account can ensure a speedy checkout process so you don’t have as many abandoned carts. A report from WalkerInfo.com shows that customer experience will beat out all other platforms by 2020! Get a head start on this trend by investing in customer experience now!

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Are you a reluctant small business blogger?

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Blogging has become an integral part of most business marketing campaigns but many small business owners are still reluctant to embrace what is, time commitment aside, free marketing.

I hear lots of reasons why:

  • I haven’t got time
  • I don’t know what to write
  • Our customers aren’t interested and no one would read it
  • All valid reasons, but lets compare a blog post with traditional means of promoting your small business. You may decide its worth spending a bit of time researching what to write and getting your content out there.

    Local Advertising

    Many small businesses still use small adverts in local newspapers and community magazines.

    • How much time does it take to prepare those ads?
    • How much are the printing costs?
    • What happens after that publication has reached its lifespan of a month or maybe as little as a week?

    Compare that with a blog post.

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