9 Ways Bad Localization Can Ruin The UX

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A lot of businesses nowadays are turning to localization to improve their user experience and reach foreign audiences. After all, who wouldn't want to go global? But there is another side to this coin, namely bad localization and what it can lead to.

In order to be informed about all of the pitfalls of bad localization, read this article till the end and take note of what you can do in order to avoid these mistakes.

1. Using Unreliable Sources To Find Your Translator

The first mistake businesses make is going to the wrong places to look for their potential translator. Take Fiverr, for example. Not all the translators there possess the necessary knowledge and skills to provide you with an accurate translation. In fact, only the top translators may or may not be experts in the sphere.

The primary reason for business owners to head over to such places instead of opting for a professional writing service is money. They hope to save some bucks by hiring a translator that charges less. But in reality, they will only lose money when they will have to hire more and more translators to correct the past mistakes the customers are complaining about.

2. Not Taking Into Account The Peculiarities

Unfortunately, this is a problem that has its roots way back from the strategy planning stage. When you decide to go global, you must study the markets you want to expand to. And if you don't see the alarming differences between your current market and the ones you want to target, you are set for failure.

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Optimise your small business website for local search

Local_Search

If you're a small business providing services to a local market, then it's important that your website ranks well. I want to be found for 'web design high wycombe' so there are a few things that I've implemented on this website to achieve that end.  Here are a few simple steps that you can take in an infographic with more detail below:

1) Domain Name

If at all possible, try and use your keywords and/or your main geographical area in your domain name. I've managed 'web design' although not 'High Wycombe'.

2) Contact InformationThe telephone area code must match the town or city where you want to be found and the number must be your permanent business number.Use a legitimate business address, which should also be in the town or city where you want to rank.

Both these two can present a challenge for a small local business which you may be running from home and quite likely using a mobile for most of your business contacts, but it is worth trying to arrange both if possible.

Also make sure you are consistent and use the same address and contact details everywhere you are listed online.

3) Title Tags

Create unique title tags for every page of your site and include your services, keywords and location.

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Search engine optimisation … is your website getting found?

SEO

SEO, search engine optimisation, page ranking ... it's a huge topic which I won't attempt to cover comprehensively here in a single blog post. So this, the first in a series of posts on SEO, will concentrate on your website's keywords.

When you first start developing your website do some research into what search string you think your potential customers will be typing in to Google to find your site. Think about the services you are offering ... perhaps you are family lawyer. So your keywords could include; family law, divorce, separation, children issues, child maintenance, mediation, resolution along with a reference to your location.

Once you've researched and narrowed down your keywords they now need to be worked into your content. Ideally the keywords need to appear naturally within you main body content twice to five times in every hundred words. However, don't be tempted to compromise the quality of your copy in an attempt to cram the keywords in. Content is king and it's ultimately more important that it reads well.

There are also plenty of other places where you can incorporate your keywords:The first and most obvious place where they are really going to work for you is in your domain name itself. For example, this site, although the domain name is possibly rather long, does include the two most important keywords ... web design.Include the keywords in the other areas of the URL, for example this article appears on the blog pages of the website and the full URL of this menu item is http://webdesignunlimited.co.uk/web-design-blog. So, 'web design' appears again. 'Blog' is also another word that could work for this website as web design customers, may also be searching for information about blogging.Use your keywords in your headings.  They will stand out on the page and instantly convey to your website's visitors what services you are offering as well as optimising your website.Include your keywords in the ALT text of any images that you use. Use the footer area of your site ... keywords can be incorporated here and also provide a useful means of linking to other relevant areas of the website.

These are just a few pointers and should be implemented on your website, but there are many more things that you can do to boost the performance of your site. Check back again soon for more SEO tips.

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