I’ve been suffering from blog block recently and missed my last two self-imposed deadlines, so writing about … well writing, is possibly a strange topic for this blog post at this precise moment in time. But here goes!
Writing content for your own website can present a challenge. You undoubtably understand your small business the best and know exactly what you are all about and how you deliver your services. But … sometimes in your enthusiasm for your business (don’t get me wrong conveying that enthusiasm is great) the writing can get a little laboured and key points can sometimes be lost amongst a lot of unnecessary content.
In this post I’ll share some key things to consider when drafting your content so that it encourages your small business website visitors to get in touch … and become your customers.1 It’s all about you
Well, more accurately, it’s all about your customer. It’s easy to get carried away by the aforementioned enthusiasm and write about all the great things that you can do and the services you offer. But your customers don’t want to read about you they want to read about what you can do for them.
Focus your writing on the word ‘you’. Less ‘me, myself and I’ and more ‘you and yours’.