Short answer ... YES you do! You've set up your new business and you have a brand new website.The phone's going to be ringing off the hook ... right? Wrong!
It's going to take time before your new small business website starts to get found in any Google search results. Starting a social media campaign is just one of a number of things that you can do to help speed up the process, although there are no guarantees of achieving page 1 of Google for your chosen search string.
For now though, let's just focus on the advantages of using social media as a small business ... and there are many, beyond search engine optimisation and driving traffic to your website.1. Generate Brand Awareness
By creating a consistent presence on your chosen social media channels, your company and it's brand can create a recognisable image. Good quality posts can help build and enhance your reputation.2. Showcase Your Expertise and Knowledge
Sharing your knowledge and giving away valuable free tips on your social media channels will show your potential customers that: