Trust is one of the most important things to establish when forging a new relationship with a potential customer. Are you confident that your website conveys that you are a trustworthy organisation?
Recently you may have heard that Google could be promoting secure websites above those that are not. If you’re wondering what this means or you're not even sure if you know what indicates a secure website then read on. Getting an SSL certificate to create a secure connection to your website could just be a good move.
What is an SSL certificate?
SSL stands for Secure Sockets Layer. A website with an SSL certificate will display [Secure https:// ] in front of the URL, indicating a secure website to visitors. There are varying levels of SSL validation and the industry’s highest standard will turn the address bar green in high-security browsers. You are probably familiar with seeing them in use on larger websites like your online banking, social media sites like Facebook and Twitter … and just recently on this small business website.
What does an SSL certificate do?
Data sent between your computer and a website with an SSL certificate is encrypted to protect the privacy and online security of the user. In other words, should any information you submit online via the secure website be intercepted by a malicious user they will be unable to read or make use of it.
To put it simply an SSL certificate keeps online interactions private
An SSL certificate is essential for any website that is taking sensitive information such as credit card details. But you may be thinking that your small business website isn’t processing any financial transactions or sensitive information so why would you need to worry? But ask yourself the following questions: