User Generated Content: What is it and should you be doing it?


User generated content is any form of media that is created by users of an online system or service, for example blogs, discussion forums, posts, chats and tweets and incorporates, text, images, video and audio.

So how is user generated content going to help your business?

We all know how important it is to add fresh content to our small business websites. However, coming up with that content can sometimes present a challenge and then once you've created it how do you get people to read it? This is where user generated content can help.

People do business with people and If you have an existing, returning customer base the chances are they're happy with your products and services. That could be a potentially huge resource of brand affirming content for you to share and engage with either by blog post content or sharing and engaging with you on your social media channels.

Users and customers also tend to be more interested in hearing from their peers ... some studies have shown that consumers trust user generated content more than all other forms of media. So it's a win ... win.

  • Your users create the content for you
  • It's more valuable to your existing and potential customers

What's not to love about it? So how do you get started?

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