A hamburger menu is the little menu button, made up of three stacked parallel horizontal lines, that you will find at the top of mobile apps and mobile friendly websites ... usually top left. It is also referred to as a side menu or navigation drawer.
If you're still unsure the screen shot to the right will show how this website looks on a mobile phone with the hamburger menu in the top left hand corner.
It looks neat and sits tidily at the top of the screen and most users are now familiar with it's use and will know to head there when they want to navigate to other pages of the mobile friendly website.
Should you use a hamburger menu on the desktop version of your websiteThey are now increasingly appearing on desktop websites in place of the menu bar that we're all used to seeing at the top of our websites. They do look neat and it does demonstrate you and your small business website are keeping up with the times, but here are a couple of reasons why you may want to keep your regular menu bar for the desktop and only deploy the hamburger menu on the mobile version.
1 | Click rates for hamburger menus on mobile apps and websites are lowBy using it on the desktop version of your website you are running the same risk. Why would you want to take the chance of reducing clicks through to other valuable pages of your website just because it looks current?