There is more content in our digital world than we can ever consume. It is becoming harder and harder for businesses, especially new ones, to attract the attention of their target audience and keep them engaged on their website long enough to fulfill a desirable action.
Nowadays, people want to find the desired information fast, without having to read every single word on your website. This is where website scannability comes in place.
What is a scannable website? A scannable website is a website that delivers the expected information almost instantaneously. Having a scannable website is very useful for both User Experience (UI) and decreasing your bounce rate.
This all sounds great, but how do you make your website more scannable? We have created a list of eight useful tips that will help you better understand what you need to do to make your website more scannable.
1. Apply a visual hierarchy