Image SEO: 6 Optimization Tips

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When talking about image SEO, most website owners are suggested to focus on sourcing attractive and relevant content only. But let me tell you something: There's more to image SEO than pretty pictures - a lot more!

The problem is that image optimization is one of the most overlooked areas of website SEO. In fact, if you dig a little deeper, you will come across many web pages with irrelevant file names, heavy file size, delayed loading speed, and even elements that don't display properly on the user's selected device.

With proper optimization, you can avoid the problems mentioned above and even attract substantial traffic to your website. How? Let's find out in the guide below!

1.  Choose Fitting Photographs

We all know that pictures are an integral part of digital marketing. They give context to your content and allow the audience to better understand your write-ups. People retain visuals better than text and remember 65% of the information conveyed through images, even after three days.

It's always better to use original pictures or those that have been specially shot for your marketing protocol. However, if time and budget constraints are an issue, you can always go for photos from reputable free stock photo sites. Within these sites, you will find millions of high-quality pictures in almost every category.

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10 Tips for Getting Beautiful and Professional Looking Imagery on Your Website

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When it comes to figuring out what type of content to have on your website, one of the most important aspects of engaging your audience is to use professional-looking imagery throughout your site. And when we talk about imagery, it’s important to remember, that imagery doesn’t necessarily have to mean photos. Imagery could also mean digital graphics or content, which might be easier or more relevant for some of you to create rather than photos.

Here is why you should focus on creating the best quality imagery for your website:

  • Readers are smart enough nowadays to know if you’re using stock photography or stock graphics, which can often come across as inauthentic or impersonal
  • Readers expect high-quality photos and graphics
  • If you don’t have custom photography/imagery on your website, you lose credibility right away

One problem many people face when they’re first starting a website is not having a large budget to work with, especially when it comes to making the website look professional. Most people who start a website are probably not professionally trained photographers or graphic designers, and hiring those that are can be expensive, especially when you don’t know exactly what you’re looking for. 

But what’s nice about technology these days is that there is a huge selection of cheap cameras and tools that will allow essentially anyone to create beautiful imagery  quickly and easily.

If you’re wondering how to create beautiful, professional-looking imagery for your website without having to spend a lot of money, then look no further, because below are my top 10 favorite tips for creating the best looking professional imagery for your website, even if you have no photography or graphic design experience.

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Why small businesses need professional photography for their websites

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When you are building a new website for your business there's a risk of focusing on the design and text while leaving the images as an afterthought. There's a good reason why modern website designs feature large image areas as standard and that's the power of visual content. Photographs have the potential:

  • to paint a compelling picture of the services you provide,
  • to attract traffic to your website,
  • to encourage engagement and
  •  ultimately lead to more sales.

However, this potential can only be fully realised by using high quality images that connect with your customers. 

In this blog post I’ll show you:

  • why high quality images are crucial to your business in a competitive marketplace,
  • the common mistakes you need to avoid when selecting your images and
  • tips for commissioning images that will really benefit your business. 

The challenge of getting noticed

Before you can make sales, you need to get people on to your website. Regardless of how good your SEO efforts are, your business will appear in Google surrounded by organic and paid for results offering similar services.  

You need to take every opportunity to make your business stand out from the crowd. Whether it’s your Google business profile or your social media presence. Each point of contact with potential customers can get you noticed and bring traffic to your website. 

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