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Tips for giving your web design a more professional look
If you’re putting up a website for your personal gratification, then you can be as whimsical about its design as you want. It’s an entirely different story if it’s for business.
With a business website, you’re dealing with customers, potential clients, and suppliers, among other people. Your website design has to be completely professional in every aspect. After all, your website is the face of your business online. You would want the people you do (and want to do) business with to see your website with its best foot forward.
Here are some tips that would give your web design a more professional look.
Keep things simple.
Sure, a visually stunning website is going to draw in people. Some web designers, however, tend to go over the top and run wild with the use of colors, borders, and drop shadows, among other things. More often than not, the result is a cramped and cluttered website that gives visitors a visual overload.
These days, people typically prefer simplicity in web design. Instead of overwhelming flashy elements, try to retain a lot of whitespace. Doing so gives your content and the rest of your website’s design elements plenty of breathing room. It would make your site easier on the eyes as well.
Make navigation easier.
Your website could be the most aesthetically pleasing website in the world, and people would still bounce off to another website immediately because navigating it is tough. Conversely, a website with a simple design but is easy to navigate will be deemed by people to be highly professional, mainly because it doesn’t waste any of their time as they explore it.
Making all navigation elements clickable, dividing categories clearly, and putting in a working search feature are just some of the web design tweaks you can do to make navigation easier.
Use high-quality images.
If you want something on your website that will instantly attract the attention of visitors, then put up big, stunning, and high-quality photos.
Obviously, you would want to use images taken by a professional photographer and processed by a good graphic designer to make them pop out and make an excellent first impression on visitors.
However, if you don’t have the budget for a professional photographer, then you can always turn to stock image services for good, high-quality photographs.
Use the appropriate fonts.
We all have our favorite fonts, but just because we like them doesn’t automatically mean they’re the right ones for your business website.
Always consider the nature of your business when choosing fonts for its website. More formal and businesslike fonts for serious, straightforward enterprises sounds right. For businesses that deal in something more fun and entertaining, on the other hand, more whimsical fonts will be acceptable.
You should also keep in mind that headings, subheadings, and titles need to have larger fonts. However, don’t use big fonts for the main body of your content. Use smaller fonts for your content, but they should be large enough to read. As much as possible, refrain from using fonts that are too tiny. You wouldn’t want your visitors to bounce off to another website because they can hardly read your content.
Coordinate its colors properly.
A website will look very professional when the colors used in its design are well-coordinated. Many sites have colors that don’t seem to blend well, making them look less than professional. While you’re at it, you might also want to consider color psychology, which makes associations between colors and human emotions and attitudes.
Write quality content.
You know a website looks and feels professional when its written content is of high quality. It is the height of professionalism when the writing is superb and have minimal to no grammatical and spelling errors. And if the written content is also relevant, useful, and engaging, then you can proudly say that your business website is, indeed, professional.
You can opt to write your own content if you have the requisite writing ability, or you can hire professional writers to ensure your website has quality content.
Content is king, but judging by their popularity and their seemingly unstoppable rise, videos are the king of content.
Projections indicate that by 2022, video will account for 82% of all web traffic. Considering that video content is easier to digest than lengthy written content, videos dominating the Internet wouldn’t be surprising. And when incorporated into web design, creative videos will certainly make a website look more professional many times over.
Come up with preloaders.
People tend to not wait longer than four seconds for a page to load. However, if you have preloaders to keep them occupied, they just might wait around for a few seconds more.
Preloaders are animations that users can see on the screen while the content of a particular page is still loading. More often than not, these preloaders are typically entertaining, like a bouncing ball or a monkey swinging from a bar. With preloaders, you are essentially telling visitors that the page hasn’t crashed, that it’s simply taking some time to process data.
It’s been years since mobile users have outnumbered desktop users, and the gap continues to widen with each passing day. If you’re a webmaster who wants access to the mobile market, making your web design mobile-friendly should be a priority. Your site wouldn’t look too professional if it doesn’t display well on smartphones, tablets, and other mobile devices.
Going for a responsive design is the most popular way of making your website mobile-friendly. With a responsive web design, your website won’t break up or require a lot of zooming in when mobile users access its pages. That makes your website look professional in everyone’s eyes.
These are just some of the things that you can do to make your site look more professional. So make these tweaks to your website for a more professional look, and enjoy the benefits that come with it.