Waves in 2020
Web design trends, like all types of trends, come and go. Remember the time when the use of stock photos was all the rage? That trend has since bitten the dust with more web designers opting for original photography.
Some of the latest web design trends of the past few years, however, have managed to stick around. Websites with more whitespace, for example, still abound. The same goes for chatbots, which we expect to become even more widespread in 2020.
Speaking of 2020, here are some of the web design trends that will surely make a splash. Whether or not they remain popular in the coming years or fade away remains to be seen.
It’s cute how some websites, like the ones that sell clothing, have micro animations that help prospective customers see how they would look like wearing a specific item on sale. Then again, that’s what micro animations really are for: to help users interact with the products any given website is selling. Considering how they lend customers a hand, it is very likely that micro animations will become more prominent in 2020 and stay big for some time.
More and more people are working the graveyard shift or prefer working at night. With diminished lighting, computers tend to be a bit glary when the sun’s no longer out. Thankfully, dark mode is here, and it’s bound to make its mark in 2020.
When a website’s design is in dark mode, what you’ll see displayed on the UI are dark surfaces. Aside from helping reduce eyestrain, dark mode is also good for conserving battery power.
More dynamic landing pages
We’ve all known for some time that landing pages are instrumental in the lead generation process and that they must always be engaging enough to draw people in and make them sign up for whatever it is you’re offering. So we put in the best graphics, superbly written content, and a CTA that’s hard to refuse. The problem is, such pages are still static ones. In an age where animations and videos are taking such significant strides, a static landing page, no matter how well-conceived, can still be boring and, therefore, not engaging.
The time of the static landing page is nearing an end, as 2020 will see the rise of more dynamic ones. Web designers will put in more web animation and other interactive elements that will make landing pages more vibrant than ever before.
Big, bold typography
Admittedly, being greeted by big, bold letters on top of hero images as soon as you open a website can give you a bit of a jolt. However, that jolt means it did catch your attention, which is why they’re there in the first place. And surely, whatever message those huge letters are sending, you will be more likely to remember the brand that brought you that message. In 2020, expect more websites to feature big, bold typography not only on their hero images but in section titles as well.
More 3D elements
There’s nothing new about 3D technology. It’s just that for the longest time, using 3D elements in web design was more of a luxury that many web designers chose not to indulge in for their work. Now that 3D technology has become more accessible and affordable than before, we believe more web designers will be integrating 3D objects in their work in 2020.
More vibrant colors
For some time now, most of the colors we see websites and apps use are of the muted variety, blue, or red, which has long proven to be quite handy for alerts and notifications. For 2020, web designers will likely start veering away from colors considered “web-safe” and become more adventurous in their color choices. Expect more pages with saturated, vibrant, and maybe even fluorescent or neon colors in 2020.
We’ve already seen a number of websites featuring hand-drawn illustrations, sketches, and pastels. We can expect their number to grow in 2020, and they will become more dynamic and complex than they have ever been before.
Nobody likes filling in forms, but you might change your mind about them if the online forms have bigger fields and bigger text. That’s what we expect from many designers in 2020, with full-screen forms making a splash and probably encouraging more people to take the time to fill them in and give you that much-needed lead.
In 2016, the number of mobile users topped those of desktop users for the first time. In the three years since that happened, mobile never looked back. More and more Internet users preferred smartphones and tablets for their web surfing needs, and the ever-widening gap has won mobile the attention not only of the world’s biggest search engine but of many web designers as well.
For Google, it’s the mobile-first index, where it predominantly uses the mobile version of a website’s content when indexing and ranking. For web designers, it’s mobile-first design, which also sees them prioritize designing for the smallest screens first before working their way to desktop.
Mobile-first design underscores how content is the most essential aspect of a website for mobile users. When sketching and prototyping their web design on smaller screens, web designers essentially relegate the more extraneous elements of a website to the backseat. The content—which is what mobile users care about, really—will be served up to mobile devices much more quickly, allowing them to take action faster than ever before. They won’t have to wait for particular objects to load up first before they get the information they need.
You’d think that with the plethora of web design trends over the last few years, it would take some time for the world of web design to come up with new ones. The web design trends listed above, however, is a testament to how creative web designers can get, and will continue to be for many years to come.