2 minutes reading time (467 words)

What is a hamburger menu

Hamburger_Menu

A hamburger menu is the little menu button, made up of three stacked parallel horizontal lines, that you will find at the top of mobile apps and mobile friendly websites ... usually top left.  It is also referred to as a side menu or navigation drawer.

If you're still unsure the screen shot to the right will show how this website looks on a mobile phone with the hamburger menu in the top left hand corner.

It looks neat and sits tidily at the top of the screen and most users are now familiar with it's use and will know to head there when they want to navigate to other pages of the mobile friendly website.

Should you use a hamburger menu on the desktop version of your website

They are now increasingly appearing on desktop websites in place of the menu bar that we're all used to seeing at the top of our websites. They do look neat and it does demonstrate you and your small business website are keeping up with the times, but here are a couple of reasons why you may want to keep your regular menu bar for the desktop and only deploy the hamburger menu on the mobile version.

1 | Click rates for hamburger menus on mobile apps and websites are low

By using it on the desktop version of your website you are running the same risk. Why would you want to take the chance of reducing clicks through to other valuable pages of your website just because it looks current? 

Yes, you've quite likely got a call to action on your home page and other means of navigating to important content. But the top of the site is prime and it's where most users expect to find what they're looking for when they first arrive at your site.

2 | Your main menu items are hidden behind the hamburger menu

This is related to the first point, but by showing the menu items your website visitors can immediately see what your small business website is about and in the case of this website the name of the website is clear as it's also the first menu option.

3 |  A hamburger menu is less efficient for your user

Since the menu options are hidden the user has to click the menu to enable it and then click a second time to make their menu selection. Again this probably accounts for the reduced click rate mentioned in the first point.

So given the above, it's possibly best to avoid the hamburger menu on your small business website. That doesn't mean of course that you shouldn't have a mobile friendly website which adjusts to whatever device you are using, hamburger menu included. 

If you're after some advice, why not get in touch on 01494 537612.

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Thursday, 18 April 2019

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