Social media … do you need to bother?
Short answer ... YES you do! You've set up your new business and you have a brand new website.
The phone's going to be ringing off the hook ... right? Wrong!
It's going to take time before your new small business website starts to get found in any Google search results. Starting a social media campaign is just one of a number of things that you can do to help speed up the process, although there are no guarantees of achieving page 1 of Google for your chosen search string.
For now though, let's just focus on the advantages of using social media as a small business ... and there are many, beyond search engine optimisation and driving traffic to your website.
1. Generate Brand Awareness
By creating a consistent presence on your chosen social media channels, your company and it's brand can create a recognisable image. Good quality posts can help build and enhance your reputation.
2. Showcase Your Expertise and Knowledge
Sharing your knowledge and giving away valuable free tips on your social media channels will show your potential customers that:
- you know what you're doing and
- genuinely want to help your customers achieve their goals.
It will instil confidence that you know your product and services and will be able to deliver as promised.
3. Generate Leads and Boost Sales
Consistent social media activity can drive visitors to a clear 'call to action' on your website. Quite simply, consistent and regular social media activity allows you to reach people you otherwise couldn't.
4. Search Rankings Boost
Regular social media activity that focuses around your key search criteria will boost your search results rankings.
5. Social Media Channels are a Valuable Resource
Social media allows you to see:
- what's current with your customers,
- what they're posting and
- what their activity is.
Any information about your existing and potential target customers is valuable and can help you tailor your business offerings. You can also garner valuable information about current news within your sector.
If you're still having doubts and wondering if you need to bother with socia media ... and a common one is
'no one in our sector uses social media ... why should I?'
then why not lead the way.
What an opportunity ... you could be first. Social media is here to stay for the foreseeable future and soon your competitors and customers will be there. You will already be established with a loyal following of fans and supporters.
If you're interested in making a start but have some concerns about taking the plunge, then we can put you in touch with some professionals or we can hold your hand while you have a go at doing it yourself.