BEFORE YOU START
If you're a startup business there is a lot to consider before we take off our gloves and get to work on your new website.
Here are a few pointers to help you with some of the decisions that you will need to make.
Getting your website found
It's worth spending a bit of time researching this before you start the build of your site. Once we've built your site we will submit it to Google, but it will take some time before it starts moving up through the Google page results and it can take a year to 18 months before you will see your site appearing on page 1 for your chosen keywords and even this is dependent on the number and quality of the sites that you are competing with along with whatever strategy your employ for your ongoing SEO.
This is important. You may have come up with a quirky name for your business ... 'pink elephant supplies' or 'white rabbit services'. Unusual, but it doesn't really say what your business does. It's all well and good if you're a well-known high street name ... web users will search for that name. But no one will know about your new business yet, so a better route is to make sure that you include what your business does in your domain name.
For example ironingserviceshighwycombe.co.uk. It sounds boring but it will really help with getting your site found. Read more about choosing a domain name on our recent blog post.
Keywords are individual words that should be used throughout the content of your site and be relevant to the services and products that your business provides. Do your research. There are some useful tools around that can help you refine these based on the competition and the volume of searches for your preferred keywords. Choose between 5 and 7 main keywords and try to make sure that they are used between 2% and 3% within the page content if you are writing your copy yourself. If you need a little help, we can point you in the right direction or even take this on for you.
Good quality images really make all the difference. You may well have some of your own images that we can use on the site, but it's worth spending some time looking at various stock photography sites and choosing some that reflect your business. We can do this for you as part of our service and load them on to your website for your approval prior to going live.
If your budget extends, we would really recommend employing the services of a professional photographer. Professional and unique images make the biggest difference to the feel of your website and professional headshots really are a must for your about page.
This is all important ... your website is your shop window and conveys the message and image of your business. We are happy to write this for you if you are able to provide key facts. However, you know your business best and it may be worth investing some time writing this yourself. There are also some serious savings to be made here ... the price you pay for your website is largely dependent on how long it takes to develop. Providing ready copy without multiple edits is one of the easiest ways to keep to a budget.
Social media is now a big consideration and the decision shouldn't be 'are we going to use social media' but 'what social media'. It can have a huge impact on how quickly your new website starts to attract visitors and move up through Google page rankings. There are many different options here and which channels you elect to have a presence on will be largely down to the type of customers that you are hoping to attract. If you're a business consultant then you really need a presence on Linked In. If you're providing a local trade, business to customer, then a Facebook page and a lot of activity in local groups is probably going to serve you better.
There is a lot to consider here and it can be overwhelming and what we've detailed here is really just an overview to give you some starting points. We would always recommend an initial meeting before we embark on any work for you where we can get to know you and really work to develop a website that reflects your business.